Do You Make More Money In Marketing Or Engineering

What Salaries Can You Earn with a Marketing Degree?

Written past Coursera • Updated on May 18, 2022

The amount you tin earn with a marketing degree depends on a few factors, including your experience, industry, and location. Learn more nigh how a marketing degree can ameliorate your earning potential.

A marketing degree tin sometimes brand a large difference in your earning potential. Salaries differ by office, but US graduates with a bachelor's caste in marketing earned a median annual salary of $54,500 in 2020 [i]. Compare that to $40,000 for those with an associate'due south degree in marketing.

Considering that most marketing jobs crave a bachelor's degree, earning your available's in marketing has the potential to open new career paths in this pop field. Past taking courses in foundational marketing subjects, such as business concern, economics and finance, communications, media, and advertizement, yous can build a rich foundation for your marketing career. You can also develop a more resourceful—and transferable—skill set.

Marketing bacon overview

The amount you tin can earn with a marketing caste depends on a few factors, including your feel, industry, and location. Allow's look at how salaries vary beyond each of these categories.

Marketing salaries by experience

Entry-level marketing jobs typically require a available'south degree in a related subject, similar marketing, communications, or concern, and one to 3 years of experience. Any internships or part-time roles y'all've held may count toward experience.

Typical salaries for entry-level marketing jobs:

• Event marketing banana: $37,225

• Marketing assistant: $43,817

• Social media coordinator: $43,749

• Product marketing banana: $43,817

All bacon data from Glassdoor (Nov 2021)

Mid-level marketing jobs tend to crave at least iii years of feel. By this point in your career, you'll besides likely need a portfolio (for more creative roles) or some evidence of the positive effect you've had in your previous positions.

Typical salaries for mid-level marketing jobs:

• Social media manager: $55,117

• Copywriter: $58,658

• Market research analyst: $sixty,280

• Senior SEO manager: $93,523

All salary data from Glassdoor (Nov 2021)

Measure your impact

In club to quantify your touch on, use numbers to illustrate what yous've done successfully in your by work. For example, perhaps you increased engagement on your company's social media platforms, or you helped better folio views on your company's blog, or the campaigns you lot oversaw led to higher sales rates. Whatever the case may be, metrics that prove your value assistance tell a bigger story.

Executive-level marketing jobs tin can have more than time to reach. Generally, roles at this level require significant experience—anywhere from eight to 12 years minimum. As with a mid-level marketing career, you'll also probable need to evidence your impact aslope any higher-level responsibilities, like management or leadership.

Typical salaries for executive-level marketing jobs:

• Chief marketing officer: $176,984

• Creative managing director: $126,082

• Market research manager: $125,750

• Communications director: $155,757

All bacon information from Glassdoor (Nov 2021)

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Marketing salaries by industry

One of the biggest upsides to marketing is the fact that it isn't restricted to any particular manufacture. Companies everywhere demand constructive marketers who tin generate interest and enthusiasm for their products and services.

Thanks to this versatility, marketers may be able to increase their bacon if they move into higher-paying industries. For example, the median salary for a marketing director in the US was $141,490 in 2020 [2], but a marketing manager in tech made, on average, $171,020 [3]. Marketing managers also tend to make more in advertizement and public relations, scientific research and development, and cablevision and subscription services, co-ordinate to the United states Agency of Labor Statistics [3].

Marketing salaries by location

Equally you lot might expect, marketing salaries tend to be higher where the cost of living is more expensive. The cities where marketing managers earn the most include [4]:

• San Jose, CA

• New York, NY

• Boulder, CO

• Bridgeport, CT

• San Francisco, CA

Simply you don't necessarily need to live in a big city to earn a bigger salary. If yous're interested in learning more about specific marketing salaries for your area, yous tin use chore search sites, like Indeed and Glassdoor, or salary sites, like Payscale and Salary.com, to find out what your state and perhaps even your city pays by task championship.

Read more: What Does a Marketing Manager Do? A Guide

Job outlook for marketing

Marketing is in loftier demand, just some sectors may be more lucrative than others. Thanks to the rise in eastward-commerce and digital marketing, there'due south a growing need for digital skills [5]. Some of the highest-paying, entry-level digital marketing jobs include [6]:

• Email marketing specialist: $54,456

• Digital marketing specialist: $50,284

• Digital graphic designer: $49,065

• Content specialist: $48,975

• SEO specialist: $46,330

• Social media specialist: $45,274

For mid-level marketing careers, advertising, promotions, and marketing managers are poised to grow by 9 percent over the next decade [2], only market place research analysts are on pace to grow by 22 percent [7], which may translate to more opportunities and in turn more competitive salaries.

As you work on your marketing degree, taking specialized marketing courses or electives focused on newer sectors of marketing may help fix you lot to pursue more in-demand marketing careers and increase your earning potential over fourth dimension.

Read more: What Tin You Do with a Marketing Degree? eleven Task Paths

How to increment your marketing bacon

If you're wondering how to leverage your marketing degree to earn a college salary, there are a number of options to explore.

Strengthen your tech skills.

Thanks to emerging markets, new technologies, and irresolute customer needs, marketing is a dynamic landscape that'southward constantly evolving. You can stay on top of trends by learning new tech skills related to your electric current or future career goals. Marketing managers, for example, may want to brush up on customer relations management (CRM) programs, while e-mail marketing managers can stay informed nigh the latest email marketing services beyond popular platforms similar Mailchimp and Abiding Contact.

If you're not sure where to kickoff, looking over the "required" department of job postings tin help indicate whatever areas you need to learn—or strengthen.

Grow your network.

Communication is a key skill in marketing, and you should call back about putting that to piece of work for your own do good. Networking with more senior members of your team, or reaching out to marketers at other companies for informational interviews tin can help create connections that may ane day come in handy when a more avant-garde function opens.

Earn certificates or take additional courses.

If you'd like to move into a new marketing sector, taking courses or earning a professional certificate can provide you lot with the knowledge base yous'll demand to brand that transition. Those aforementioned resources can also assist yous advance in your electric current career, strengthening skills you lot'll need to take on more than responsibility.

Learn practical skills from height industry experts through the Meta Social Media Marketing or Marketing Analytics Professional Certificates on Coursera.

Pursue an advanced degree

Some mid-level and many executive-level marketing jobs require—or recommend—an advanced degree, like a master's. The earning difference can exist significant. While US graduates with a bachelor's in marketing made $54,500 on average, graduates with a chief's in marketing fabricated $71,000 [i]. That number increases significantly with an advanced business degree, such as the MBA, which often includes marketing as a specialization. MBA graduates in the US fabricated a median salary of $115,000 in 2021 [eight].

Other marketing degree career options

Earning your marketing degree doesn't limit you to a career in marketing. Thanks to the foundational courses in business, sales, advertisement, communications, and fifty-fifty customer behavior you should exist exposed to, y'all tin apply that didactics to other fields. With a marketing degree, you tin can explore becoming a business concern analyst, sales representative, or internal communications specialist—to proper name only a few possibilities.

Also, cheers to the transferable skills a marketing degree conveys, you can use what you've learned—how to communicate, how to programme, how to stay organized—to other career pathways.

Next steps

Explore Academy of London'southward Bsc in Marketing, which combines a foundational marketing educational activity with practical skills development. Or if a bachelor's degree doesn't fit your career plans, explore specialized marketing areas with courses like Google Digital Marketing & E-commerce Professional Certificate.

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Article sources

1. National Clan of Colleges and Employers. "NACE Bacon Survey, https://world wide web.wpi.edu/sites/default/files/inline-prototype/Offices/Career-Evolution-Center/2020-nace-bacon-survey-winter.pdf." Accessed November 5, 2021.

2. US Agency of Labor Statistics. "Advertising, Promotions, and Marketing Managers, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1." Accessed November five, 2021.

3. US Bureau of Labor Statistics. "Occupational Employment and Wages, May 2020, https://www.bls.gov/oes/electric current/oes112021.htm." Accessed November v, 2021.

4. US News. "How Much Does a Marketing Manager Make?, https://money.usnews.com/careers/best-jobs/marketing-managing director/salary." Accessed November 4, 2021.

5. Marketing Week. "Steep rising in demand for marketers with digital skills, https://www.marketingweek.com/steep-rising-need-marketers-digital/." Accessed November 4, 2021.

half-dozen. LinkedIn. "Meridian Marketing Skills in Demand, https://business concern.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2021/images/pdfs/LinkedIn_TopMarketingSkills_Infographic.pdf." Accessed November five, 2021.

7. Columbia Academy Engineer. "Pinnacle 6 Entry-Level Digital Marketing Jobs, https://bootcamp.cvn.columbia.edu/web log/entry-level-digital-marketing-jobs-highest-paying-nyc/." Accessed November 10, 2021.

8. Graduate Management Access Council. "Demand of Graduate Management Talent, https://www.gmac.com/-/media/files/gmac/enquiry/employment-outlook/2021_crs-demand-of-gm-talent.pdf." Accessed November 9, 2021.

Written by Coursera • Updated on May eighteen, 2022

This content has been made bachelor for informational purposes only. Learners are advised to deport additional enquiry to ensure that courses and other credentials pursued run into their personal, professional person, and financial goals.

Source: https://www.coursera.org/articles/marketing-degree-salary

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